video production New York

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Impact of Quality in Video Marketing: High vs. Low Production Value

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Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

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Turning Views into Sales: Converting Opportunities through Video Marketing

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Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

How to Create a Hit-Worthy Explainer Video

How to Create a Hit-Worthy Explainer Video

Before we jump onto why your company should invest in video services offered by a video production company to craft you an explainer video, let’s understand what an explainer video is. An explainer video is a short video that explains the functionality of the products or the services you offer…

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Key Elements of a Good Screenplay

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Key Elements of a Good Screenplay

What makes a great screenplay? That's the question film creators have had on their minds for quite some time….

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What Goes into Creating an Effective Explainer Video?

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What Goes into Creating an Effective Explainer Video?

Video marketing is a big deal today. If you find that hard to believe, just take a look at your Facebook or Instagram feed and you’ll know what we’re talking about. Video is a proven content format that boosts engagement and delivers the results you’re looking for….

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Who Should Do the Voiceover for Your Marketing Video?

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Who Should Do the Voiceover for Your Marketing Video?

There's a lot that goes into creating a video. You have your idea, your script, and of course, your voiceover…

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How to Get that Film Noir Effect

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Film noir has been quite a successful cinematographic genre, ever since it came out in the 1940s. Though you don't see much of it today, it cannot be denied that it's one of the more stylish filmmaking techniques to make use of…

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Choosing the Right Online Video Distribution Platform

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Choosing the Right Online Video Distribution Platform

If you’re a small-business that likes to stay updated on the latest marketing trends, you probably already know just how important video marketing is…

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Creating Smoke, Snow, and Other Effects

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Creating Smoke, Snow, and Other Effects

A smoke machine is a must for making horror, suspense, music videos and even romantic movies. Think about all the mini heart attacks you had when the skeletal hand suddenly shot up from the ground catching the protagonist's best friend unaware. What would be that scene be without smoke?…

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Creative Approaches in Commercial Video Production

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Creative Approaches in Commercial Video Production

As producers of commercial and corporate videos, we’re always inhabiting an interesting gray area in providing scripted, preplanned coverage of a specific service, product, or person, while also promising a measure of creativity…