Considering that about 80 percent of all internet traffic today comes from videos, the value of high-quality video content for businesses is pretty self-explanatory. However, just as important as video production is the video distribution, which many businesses and their video production agency often forget.
Today, the best way to make sure that your video has a high impression rate is to make it available online, and here are some of the best platforms where you can share your videos.
· YouTube
Did you know that through YouTube, you can reach more people belonging to 18 to 49-year olds than any cable network? With more than 300 hours of video uploaded on the platform every minute, it is undoubtedly one of the best online video platforms. Besides, with the number of people watching videos on YouTube increasing by as much as 60 percent year after year, you don’t have to worry about whether you will be reaching people.
YouTube is ideal for all kinds of videos, whether they are fun, educational, formal, and for business purposes, or for entertainment purposes.
· Vimeo
Another popular video-sharing platform on the internet that is ideal for your video distribution strategy is Vimeo. Although less popular than YouTube, this platform receives plenty of visitors every day too. It has about 170 million viewers every month, and the great thing about this platform is that creatives and businesses widely use it.
The community here is very supportive and engaged since it is more of a niche platform for companies and businesses, video makers, and video production services providers.
As the most popular social media platform, Facebook can help you reach a huge audience. Besides, you probably already have a business page there with your customers, and others interested in your business following you, and uploading your videos on your Facebook page can help you reach them. So, in other words, Facebook is great for reaching the right audience.
Besides, with the easy options to like, share, and comment, your video can get more recognition and views if you ask your followers to share it with their friends. You can even inform your followers about your new upload via Facebook stories. All kinds of videos can be posted here, whether they are educational, entertaining, fun, or advertising a product/service, or for promoting your brand.
Another social media your online video distribution strategy should include is Instagram. This app is the most popular social media among the younger generation, that is, millennials and Gen-Z's. So, if your brand is targeting this population, then working on boosting your Instagram presence is a must. And one of the best ways to do that is by uploading engaging video content here.
Although Instagram allows longer videos via IGTV, shorter videos, usually no longer than 60 seconds, tend to perform best here. Also, since most users are young, fun, entertaining, and aesthetically appealing, videos tend to do better.
LinkedIn is a huge professional social media platform where tons of companies and businesses, along with individual professionals from different fields connect. With over 20 million users, LinkedIn is clearly a huge network of people working in different fields, making it the perfect landing ground for your video.
Here, it’s best to upload and share more professional and serious videos. For instance, if your video production company has worked on videos such as company profile videos, testimonial videos, recruitment videos, branding videos, etc., then LinkedIn is the platform for such videos.
· Your website/blog
Last but not least, your video should be up on your website or your blog. Of course, this depends of what the video is about and where on your site it will fit in. Even though your videos may not bring in a lot of traffic and receive many views on your site or blog, when compared to other video-sharing websites that we have mentioned above, it is still important that they are shared on your site, as long as they fit.
Having high-quality videos produced by the top video production services in NYC on your website of the blog shows that you are a coherent brand that is always working to provide your customers with the best of everything.
