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TV Commercial Production NYC

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Melty Cone is a TV Commercial Production Company in NYC.

Why TV Ads are Still Relevant

It was July 1st, 1941, when an advertisement aired for the first time on television. It’s been almost 8 decades since that happened and needless to say, the present and the future look quite different.

We live in the mobile era, where businesses spend a significant portion of their advertising budget on digital marketing. In fact, by the end of 2017, mobile advertising will have surpassed TV advertising, thanks to the proliferation of mobile devices. 

However, TV still accounts for 37% of a business’s advertising budget.

Fun Fact: Digital giants such as Facebook, Netflix, and Google actually spend about 60% of their advertising budget on TV ads in the United States.

Isn’t that a little strange? Why would new media powerhouses like Google and Facebook allocate so much money towards TV advertising?

Well, the answer to that question is quite simple – TV isn’t dead. Yes, it might not be leading the race, but it clearly isn’t out of it.

Statistics prove it

According to a study conducted by Horizon Media and Turner Broadcasting, in partnership with MarketShare:

  • TV is the most efficient at achieving KPIs (Key Performance indicators), new accounts, and sales. The average sales lift with TV was 4 times higher than that of digital.
  • TV, in the last 5 years or so, has managed to be effective at pushing advertiser KPIs. For example, one luxury car manufacturer primarily relied on TV because of its continued effectiveness. The company observed a mere 1.5% drop in its effectiveness, while the drop was around 10% for other media platforms including online.
  • Using online and digital data sources, some companies were able to optimize their TV advertising budget, thereby, boosting its effectiveness.

As they say, numbers don’t lie and these statistics give us an idea of what’s really going on.

What’s ahead?

To put it as simply as possible, digital still cannot compete with the reach that TV has. Yes, there could be a time in the distant future where mobile and digital advertising might completely replace TV.  However, that’s the distant future.

Also, in a globalized economy, businesses are required to cater to multiple markets and not all markets have jumped onto the digital bandwagon yet. There are emerging economies out there that still primarily rely on TV advertisements to stay informed.

Demographics also play a role here. A sizeable chunk of consumers still prefer TV to digital. Digital primarily attracts the younger generation, while the older generation is still comfortable with TV.

In fact, TV might never go out of style. We are already witnessing a convergence between digital and TV, which according to the earlier mentioned study, was found to be the most effective marketing strategy.

Just look at the content produced by platforms such as Hulu, Amazon, and Netflix. The same can be observed with YouTube Live Streaming.

The point is that TV is still a big deal and if you’re a business that is looking for maximum reach, it’s your best bet.

For all your video advertising needs, you can approach Melty Cone Video in NYC, a professional video production company that has several years of experience in the field and a reputation that's enviable.

The professionals at Melty Cone discern the value of TV ads. Thus create commercials that can make the difference.

All kinds of TV programs are shoved full of commercials. There is no doubt TV is still an effective and widely seen media form around the globe. Almost every American has TV at home. Businesses use TV as a massive megaphone to spread their words worldwide.

To create a stunning TV commercial, you need an inspiring idea, a team of creative professionals and an excellent script. Businesses prefer advertising on TV as it has a larger audience than any other medium. Many people watch TV with a lively mind and that’s why TV commercials attract more customers.

Highly paid TV commercials are placed in between the favorite TV shows and in the premium slots. Mostly, businesses sponsor programs as per their business requirements.

Effective and well-created TV commercials can create urge, anticipation and need for the product among audience. Keeping in view these challenges Melty Cone hire skilled professionals to create influential and memorable TV commercials for your business.