Music Video Production: NYC, New York, New Jersey


When making music videos in NYC, New York, New Jersey, Connecticut, it’s important to remember that there’s more creativity involved in production than with corporate videos. However, it’s important to remember that you’re still trying to sell something. You want the band/artist featured in the video, and their song, to be strongly represented. Therefore, it’s important to ask a few questions:

1)    Who’s the artist and who are their fans?/What do you want to get across with the video?

A music video made for Beyoncé would never be the same video made for Fall Out Boy (using some well-known examples for the sake of the argument). Learn who the artist is and who their fans are, otherwise, you're wasting time and money. 

2)    Budget          

Your budget will depend on the artist’s marketability; the more popular they are, the bigger the budget is. 

3)    Why would anyone watch your video? 

Artistry and creativity need to make a strong presence in a music video to appeal to the artist’s fans. Also, the overall message of the song needs to be visually communicated.

The easiest way to do all of this is to work with the same production company throughout the entire production process. A company like Melty Cone Video is a full-service production company, so we’ll work with you from the first day of production to the last day. At Melty Cone, we understand that for a music video to be successful, communicating and effective planning is key.