Tips for Creating Effective Instagram Video Ads

Tips for Creating Effective Instagram Video Ads

Video marketing is enjoying peak popularity at the moment. There’s nothing like a video on social media to drive customer engagement. Currently, Instagram is probably the most used social media network. Consequently, its video service is extremely popular…

Actors or real people for a charity video?

Actors or real people for a charity video?

There are many non-profit organizations that exist today and continue to rise in number. The primary cause for this increase is social understanding and an enhanced awareness of socio-economic crises thanks to the internet and various social media platforms…

Video production tips to enhance its quality and drive views

Video production tips to enhance its quality and drive views

You must be at the top of your game when you dive into creating a video and kick starting a video production project. After you have decided the theme, idea, message and content behind the video project, you will have to make up your mind on how you plan to go about implementing the whole thing…

Actors or employees for a corporate video?

Actors or employees for a corporate video?

In any corporate, there is a need for business videos for use in recruitment, training, promotions and advertising purposes. Nowadays, companies and brands are required to have a strong presence in the online world. Potential employees, financiers and customers are always…

What are the stages of video production?

What are the stages of video production?

Professional video production companies have the skills, creative direction, as well as the equipment that is required to produce a video with a clear message that your intended audience can understand…

Benefits of Video Marketing

Benefits of Video Marketing

Video marketing is one of the newest additions to promotion toolbox and videos have become one of the most versatile and fruitful digital marketing tools available out there, today…

Why Color Correction is Important With Multiple Cameras

Why Color Correction is Important With Multiple Cameras

Working with multiple cameras on set is a common practice. It is a widely used technique in filmmaking or even while making videos that cover an entire event; especially for camera setups that use the combination of multiple cameras and drones…

Drone Shots vs. Crane Shots: Which is Better?

Drone Shots vs. Crane Shots: Which is Better?

Drones have become popular in the world of television and film, the use of drones has grown exponentially, and it seems like their applications have no limit…

Advantages of Shooting Film Over Digital Today

Advantages of Shooting Film Over Digital Today

We live in a world where photographs and video production are mainly taken with digital image sensors, there are, however, a growing number of photographers who are also interested in film formats of the past…

Why Real Estate Videos are Better Than 3D Tours

Why Real Estate Videos are Better Than 3D Tours

When it comes to promoting real estate as an agent or real estate marketer, you generally have two options. You can either choose a virtual tour or a video tour. Before we tell you which one’s a better option, let’s define them both….

Why Low Budget Doesn't Mean Compromising on Location

Why Low Budget Doesn't Mean Compromising on Location

Most modern movies, especially the ones that fall into the fantasy or sci-fi genre, rely on digitally rendered environments or constructed sets. Well, that’s the benefit of working with such genres. You can be as creative and imaginative as you like…

Video Marketing Trends for 2019

Video Marketing Trends for 2019

It's very clear to companies now that video marketing is pretty much the only way to go about things in the near future. It doesn't matter what the purpose is – most businesses do and will continue to rely on video marketing to get the word out. This is true for almost every industry under the sun….

What Goes into Creating an Effective Explainer Video?

What Goes into Creating an Effective Explainer Video?

Video marketing is a big deal today. If you find that hard to believe, just take a look at your Facebook or Instagram feed and you’ll know what we’re talking about. Video is a proven content format that boosts engagement and delivers the results you’re looking for….

Who Should Do the Voiceover for Your Marketing Video?

Who Should Do the Voiceover for Your Marketing Video?

There's a lot that goes into creating a video. You have your idea, your script, and of course, your voiceover…

Choosing the Right Online Video Distribution Platform

Choosing the Right Online Video Distribution Platform

If you’re a small-business that likes to stay updated on the latest marketing trends, you probably already know just how important video marketing is…

Creating Smoke, Snow, and Other Effects

Creating Smoke, Snow, and Other Effects

A smoke machine is a must for making horror, suspense, music videos and even romantic movies. Think about all the mini heart attacks you had when the skeletal hand suddenly shot up from the ground catching the protagonist's best friend unaware. What would be that scene be without smoke?…

Creative Approaches in Commercial Video Production

Creative Approaches in Commercial Video Production

As producers of commercial and corporate videos, we’re always inhabiting an interesting gray area in providing scripted, preplanned coverage of a specific service, product, or person, while also promising a measure of creativity…