Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

The Evolution of Digital Video Marketing

Ever wonder how we got here? We're not talking about the evolution of the human race but of video marketing. Watching online videos a few hours a week has become a common activity throughout the world…

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

How to Use Video Storytelling for Your Brand

Video storytelling is a way to create certain emotions that make people form a connection with your brand. The message in the video is brought to life by its narrative, visuals and sound. These elements come together to evoke stronger emotions than what text or only audio can manage….

July 7, 2022

Lucas Chu

advertising, content marketing, digital marketing, marketing, scriptwriting, social media marketing, video advertising, video marketing, video production

Tips to Write a Gripping Script for a Marketing Video

July 7, 2022

Lucas Chu

advertising, content marketing, digital marketing, marketing, scriptwriting, social media marketing, video advertising, video marketing, video production

Tips to Write a Gripping Script for a Marketing Video

Your marketing videos can only be successful if they are able to convey intended messages to your target audience in an informative and entertaining manner. Quite simply, when your videos manage to both inform and entertain, your target audience will be more likely to remember them….

May 16, 2019

Lucas Chu

scriptwriting, video production, filmmaking

How to Write a Great Script for your Video Marketing Campaign

May 16, 2019

Lucas Chu

scriptwriting, video production, filmmaking

How to Write a Great Script for your Video Marketing Campaign

Video marketing is essential to any marketing campaign. Video gives the best conversions out of any other form of content. So if you have a digital marketing campaign in place, you have to include videos into it. Now a good video marketing campaign will need a solid script that will attract your target audience to your video…

November 12, 2018

Lucas Chu

scriptwriting, video production, video marketing, video, filmmaking, directing

Key Elements of a Good Screenplay

November 12, 2018

Lucas Chu

scriptwriting, video production, video marketing, video, filmmaking, directing

What makes a great screenplay? That's the question film creators have had on their minds for quite some time….

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