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The Importance of Storyboards

The Importance of Storyboards

In the previous post we discussed how scriptwriting was important and how it transforms a story into a workable script. Along those lines, this post will deal with storyboards, what they are, how they are beneficial in the movie making process and how they will help you create a perfect video for you business. 

Why you Need to Hire a Professional Scriptwriter

Why you Need to Hire a Professional Scriptwriter

You may have the best in terms of equipments and technicians, performers and directors, but a bad script will pull them all down. Here are a few reasons why it makes sense to hire a professional scriptwriter to pen your videos.

Importance of Color Grading in Video

Importance of Color Grading in Video

Color is simply defined as light waves that bounce off an object or light waves that are emitted from a particular source. These light waves are perceived by our eyes as color. Color and sound are quite alike. They both exist in their specific spectrums.

Five Tips on Creating the Perfect Sizzle Reel

Five Tips on Creating the Perfect Sizzle Reel

A sizzle reel in industry circles is a kind of video that is usually within 5 minutes long and is primarily a business-to-business way to promote a product or service. Unlike explainer videos or promo videos, sizzle reels are not normally meant to be seen by the general public. It is a communication tool that is designed to convey the message across to business partners and at times control groups and in closed environments. Gone are the days when a simple powerpoint would suffice in this situations.

The Advantages of Live Streaming Your Event

The Advantages of Live Streaming Your Event

An event is a great way to promote your brand or business. However, in order to make your event a success, there are quite a few strategies you will have to incorporate. This could include special guest appearances by VIPs or celebrities, freebies, or offers, and so on. 

Common Video Editing Issues to Watch Out For

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on. 

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper. 

Explainer Videos: How to Not Get Them Wrong

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube. 

How to Put Together an Effective Recruitment Video

How to Put Together an Effective Recruitment Video

Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent. 

360 Virtual Reality VR Video

360 Virtual Reality VR Video

It came, it saw, but, it failed to conquer. Yes. We’re talking about 3D entertainment. Since its resurgence in the 80s and also, just a few years back, a lot has been said about the future of 3D. However, it is clear now that 3D has failed to offer itself as a real solution. The average viewer has not embraced it as much as what the proponents of this technology would have expected them to.

Fundraising Videos: Why Your Non-Profit Needs Them and What to Include in the Content

Fundraising Videos: Why Your Non-Profit Needs Them and What to Include in the Content

The consumption of video content doesn’t seem to be slowing down anytime soon. In fact, it is only growing.  What that means for businesses and non-profits is that, video is one of the most significant ways in which they can connect with their audiences. 

Making a Kickstarter Video

Making a Kickstarter Video

Crowd funding is the preferred way for many start-ups and small companies to get the required money from backers all over the world. By getting small amounts of money from numerous people, they are able to reach goals easily and go into production with much fewer delays than would have been possible if they had gone the traditional route and approach banks and like institutions for loans.

Your Video is Going Nowhere Without Quality Audio

Your Video is Going Nowhere Without Quality Audio

Audio is something that no one notices unless it is really good or really bad. If it is really good, kudos. If it isn't, people will not be able to get past it. Everybody can tell if the audio is bad and they will make it a point to point it out to you.